Skip Navigation

Digital Content Specialist / Librarian

Job Location Saint Paul, Minnesota Job ID 2019-8757 Apply


The Digital Librarian works closely with the business unit’s content team to help develop and define a reusable and sustainable content model. While the content team defines the ‘who, what, when, where and why’ of content, the Digital Librarian organizes the shape, structure, and application of the content assets to ensure reuse across multiple channels.  The Digital Librarian is responsible for managing the content within the content management system (CMS).  This role is also accountable for the technical, creative, and analytical aspects of the digital content and will partner closely with the business units and digital teams for continuous improvement.  


  • Manage content within Kentico CMS, including uploading, organizing, auditing, and removing content
  • Partner with technical leaders to build a content model to support an omnipresent content strategy
  • Develop and implement taxonomies and supporting semantic services
  • Develop and implement metadata strategy inclusive of SEO best practice
  • Identify concepts and keywords and update tags and categorization in CMS
  • Develop and manage content related analytics and insights
  • Create guidelines and documentation to support the marketing contributors and authors
  • Partner closely and educate business units and channel teams on digital content needs, standards, and best practices
  • Identify concepts and keywords and update tags and categorization in CMS
  • Define and govern data modeling and design standards, tools, best practices, and related development methodologies for the organization
  • Analyze data-related system integration challenges and propose appropriate solutions
  • Pinpoint areas for improvement and provide guidance to team to improve all data sets


  • Bachelor’s degree in journalism, technology, business or related field of study.
  • At least 3 years of experience in digital marketing and/or Ecommerce environments, with direct accountability for SEO principles, semantic concepts and the protocol
  • Experience managing web content
  • Strong understanding of personalization, content models, and adaptive content
  • Familiarity with database structures and import / export protocols; experience with headless application architecture a plus
  • Experience with agile processes in a highly dynamic environment
  • Experience with digital technologies; CMS, HTML, CSS, JavaScript and responsive frameworks such as Bootstrap
  • Strong attention to detail
  • Understanding of information architecture, user heuristics, prototyping tools and approaches
  • Basic understanding of data modeling, entity relationships, and the value of data structure and normalization.
  • Passion for content organization, optimization, and content marketing
  • Ability to clearly communicate complex technical ideas, regardless of the technical capacity of the audience
  • Ability to quickly learn and adapt modeling methods from case studies or other proven approaches


Sign Up for Job Alerts

Interested InSearch for a category, location, or category/location pair, select a term from the suggestions, and click "Add".

Featured Jobs

View All Opportunities

Training and Development


Diversity and Inclusion


Community Giving



The Patterson Companies Difference

Considering applying to Patterson? Watch this video first!

Getting Hired

We’re excited that you’re interested in joining Patterson Companies. We offer a wide range of opportunities, and the hiring process may vary based on position. Learn how to submit a job application, and the typical evaluation processes used at Patterson, click here(This link opens a PDF file).

Corporate Responsibility

At Patterson Companies, we measure success by the strength of our relationships with our clients, customers and employees. From working with our partners to bring innovation solutions and provide best-in-class experience to our customers, to supporting employee volunteerism large and small, we’re committed to building strong connections to support the communities we live and work in. Learn more about our corporate responsibility, click here.

Our Mission

Be a part of a great organization with a special mission: to be the market leading dental and animal health company supplying technology, marketing, support and logistics to maximize customer success. We connect expertise to inspired ideas, products and services and create a relevant, memorable difference in the lives of our clients, customers and employees. To learn more about our Mission and Values click here.


It has been brought to our attention that there has been fraudulent activity by scammers attempting to represent themselves as Patterson employees or recruiters. These individuals are attempting to reach potential job seekers through online chat interviews and sending false offer letters, representing Patterson without our consent. If you’re concerned that you’ve been contacted by an unauthorized Patterson recruiter or employee, please notify You may also report suspicious fraudulent activity to your local law enforcement agency or the FBI. Thank you.