Marketing Manager - Animal Health

As a Marketing Manager, you will be responsible for the planning, copywriting, and execution of integrated marketing programs from start to finish supporting the Dolphin product lines. The Marketing Manager develops marketing programs that build brand awareness, attract new customers, drive growth of existing customers, and foster customer retention through an engaging buyer journey while ensuring alignment to Patterson business objectives. With a deep understanding of customer needs and pain points, this role develops push and pull integrated marketing campaigns leveraging digital and direct channels that are creatively developed in collaboration with graphic designers.

Essential Functions

To perform this job successfully, an employee must be able to perform each essential function satisfactorily, with or without reasonable accommodation. To request a reasonable accommodation, notify Human Resources or the manager who oversees the position.

• Plan, develop (including copywrite) and execute annual and quarterly marketing plans to promote the assigned segment/category

• Work closely with the Sales Manager to identify targeted product growth opportunities

• Develop relevant messaging and offers to engage these target segments to purchase

• Develop customer-facing tools to enable Dolphin’s field-based sales organization to close deals and deliver profitable growth

• Work with Multimedia Design Specialist to develop engaging optimized web content to support the customer journey and deliver qualified leads

• Assist with process improvement projects to streamline current approaches

• Understand target customer pain points and what is valued through voice of customer research

• Stay current on market trends, best practices and the competitive landscape, adapting strategies to changing business conditions

• Attend external networking/ learning events to ensure awareness of marketing advancements

• Manage and develop direct reports

• Perform other Marketing Manager duties as assigned

Job Qualifications

Required Qualifications

• Bachelor’s Degree in Marketing, Communications or related field

• At least 5 years of Marketing/Communications experience required

• Understanding of digital and direct marketing tactics (SEO/SEM, email, direct mail)

• Proven ability to develop and execute an annual integrated marketing campaign calendar

• Experience meeting project deadlines and achieve KPI goals while delivering positive ROI

• Appreciation for and understanding of various marketing technologies e.g. marketing automation

• Strong communication skills, both verbal and written

• Confident, outgoing, detail-oriented self-starter

• Curious with a drive to achieve results and develop /sharpen marketing skills

• Team player who can function independently and thrives in team collaboration

• Ability to prioritize multiple deadlines

• Ability to adapt quickly to shifting priorities

• Excellent organization and project management skills

Working Conditions

Physical Demands

• Operating a computer or other office devices for the majority of the workday

• May occasionally need to move packages up to 10 pounds such as office supplies or equipment

• Must be able to communicate with others in person, over the phone, and in writing

• Must be able to understand and effectively exchange accurate information with others such as coworkers, customers and vendors

• Must be able to read and interpret various electronic and written documents

Environmental Factors

This position is in an office environment in which team members occupy desks in assigned areas or at meeting/collaboration spaces within the building. The building’s primary work areas consist of desks, chairs, computers and other office equipment and devices for professional services.

Travel

This position will have required travel up to 5% of the time (off-site meetings). 

The potential compensation range for this role is below. The final offer amount would be based on various factors such as candidate location (geographical labor market), experience, and skills. $85,500.00 - $106,800.00