Marketing Manager

As a Marketing Manager for the animal health private label division, you will be responsible for launching new products in the animal health space and continuing to grow existing product lines in all market channels (direct-to-producer, veterinary, and dealer markets). The Marketing Manager develops strategic plans to meet our company's goals, to build brand awareness, grow product sales, and aid the sales team to drive product placement in the animal health industry. The Marketing Manager will also collaborate with the animal health portfolio managers to find new products to bring to market, research market potential, and understand potential pain points and challenges within the industry.

Ability to work remotely.

Essential Functions

To perform this job successfully, an employee must be able to perform each essential function satisfactorily, with or without reasonable accommodation. To request a reasonable accommodation, notify Human Resources or the manager who oversees the position.

• Plan, develop (including copywrite) and execute annual and quarterly marketing plans to promote the assigned segment/category

• Work closely with the Director of Private Label to identify targeted product growth opportunities

• Develop relevant messaging and promotion offers to engage these target segments to purchase

• Develop customer-facing tools and marketing material to enable the field-based sales organization to close deals and deliver profitable growth

• Assist with process improvement projects to streamline current approaches

• Understand target customer pain points and what is valued through voice of customer research

• Stay current on market trends, best practices and the competitive landscape, adapting strategies to changing business conditions

• Attend external networking/ learning events to ensure awareness of marketing advancements

• Attend trade shows, buying shows, and sales meetings to work the booth or present to the teams

• Perform other Marketing Manager duties as assigned

Job Qualifications

Required Qualifications

• Bachelor’s Degree in Marketing, Communications or related field

• At least 5 years of Marketing/Communications experience required

• Proven ability to work with sales representatives and an understanding of the customer sales cycle

• Knowledge of the animal health space, preferably in the production animal space

• Understanding of the dealer, veterinary, and direct-to-producer channels

• Proven ability to develop and execute a strategic marketing plan

• Experience meeting project deadlines and achieving KPI goals while delivering positive ROI

• Appreciation for and understanding of various marketing technologies e.g. marketing automation

• Strong communication skills, both verbal and written

• Confident, outgoing, detail-oriented self-starter

• Curious with a drive to achieve results and develop /sharpen marketing skills

• Team player who can function independently and thrives in team collaboration

• Ability to prioritize multiple deadlines

• Ability to adapt quickly to shifting priorities

• Excellent organization and project management skills

• Ability to utilize Excel spreadsheets

• Ability to read through large amounts of data to find trends, opportunities, pain points, etc.

• Ability to create presentations and present to large groups of people

Working Conditions

Physical Demands

• Operating a computer or other office devices for the majority of the workday

• May occasionally need to move packages up to 10 pounds such as office supplies or equipment

• Must be able to communicate with others in person, over the phone, and in writing

• Must be able to understand and effectively exchange accurate information with others such as coworkers, customers and vendors

• Must be able to read and interpret various electronic and written documents

Environmental Factors

This position is in an office environment in which team members occupy desks in assigned areas or at meeting/collaboration spaces within the building. The building’s primary work areas consist of desks, chairs, computers and other office equipment and devices for professional services.

Travel

This position will have required travel up to 35 - 40% of the time (off-site meetings, shows, and customer events). 

The potential compensation range for this role is below. The final offer amount would be based on various factors such as candidate location (geographical labor market), experience, and skills. $85,500.00 - $106,800.00