Marketing Specialist

Job Summary

Patterson is currently looking for a passionate individual to join the Marketing team and help us achieve our business objectives. This role will give the candidate exposure to all aspects of marketing such as fiscal year strategic planning, customer segmentation, integrated digital campaign planning, sales promotions and loyalty marketing. The Marketing Specialist will be responsible to coordinate integrated campaign plans across Patterson’s different product lines of business and ensure successful weekly execution in partnership with marketing operations and corporate shared services. Additionally, this role will work closely with category managers and vendors to secure assets and content in support of weekly planning delivery. If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.

Essential Functions

To perform this job successfully, an employee must be able to perform each essential function satisfactorily, with or without reasonable accommodation. To request a reasonable accommodation, notify Human Resources or the manager who oversees the position.

• Work closely with management, marketing, and product management to align and execute the integrated marketing calendar and supportive marketing briefs to deliver work on time and in service of the customer

• Collaborate with marketing to plan and collect asset needs for campaigns

• Coordinate and assist with implementing promotional plans and materials designed to promote awareness, engagement and drive customer purchase decisions via the field-based selling organization

• Manage and own billing process for various administrative tasks associated with budgeting, forecasting and channel performance connected to vendor funding and channel expense

• Assist marketing in analyzing and summarizing campaign (channel and vendor) results

• Monitor competitors movements summarizing insights on a quarterly basis

• Maintain a collaborative, highly creative and progressive approach

• Prioritize to manage tasks and work streams that will make the most difference to the business

• Communicate with clear, concise written messages thru meeting notes, emails and reports

• Develop and maintain relationships to work effectively within the matrix organization and with external vendor partners

Additional functions

In addition to the essential functions listed above, the incumbent may perform the following additional functions.

• Perform other duties as assigned by management

Job Qualifications

Required Qualifications

• Bachelor’s degree in marketing or related field

• 2-4 years of marketing experience

• 2-4 years of experience in a fast-paced environment, with a proven track record of attention to detail

• Experience in channel management

• Ability to present ideas and back them up with facts

• Ability to quickly foster relationships with other departments within the organization

• Problem solving and analytical skills

• Excellent time management, multi-tasking, and organizational skills

• Strong communication skills (written and verbal)

• Strong usage and knowledge of Microsoft office suite

Preferred Qualifications

• Strong communication and collaboration skills, both written and verbal

• Dental clinical experience/knowledge or Dental Industry knowledge is a plus

Working Conditions

Physical Demands

• Operating a computer or other office devices for the majority of the workday

• May occasionally need to move packages up to 10 pounds such as office supplies or equipment

Environmental Factors

This position is in an office environment in which team members occupy desks in assigned areas or at meeting/collaboration spaces within the building. The building’s primary work areas consist of desks, chairs, computers and other office equipment and devices for professional services.

The potential compensation range for this role is below. The final offer amount would be based on various factors such as candidate location (geographical labor market), experience, and skills. $52,200.00 - $63,900.00