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Director, Software Sales

Primary Location Minneapolis-St. Paul-Bloomington, Minnesota Additional Location(s) San Francisco, California Job ID R110995 Apply

The Director, Software Sales leads strategy and execution of software sales to drive revenue growth and profitability for a defined product portfolio. This role oversees sales teams, ensuring alignment to business objectives and optimizing performance, market positioning, and commercial outcomes.

Essential Functions

  • Develop and execute short-and long-term sales strategies to drive revenue growth, market share, and profitability

  • Establish sales territories, quotas, and incentive plans; monitor performance against targets and implement adjustments to optimize results

  • Ensure a robust pipeline by overseeing lead generation strategies, sales enablement, effectively leveraging CRM and sales tools

  • Partner cross-functionally with Product, Marketing, and Customer Success teams to align go-to-market strategies, product positioning, pricing, and messaging to customer needs and market trends

  • Refine sales strategies and identify growth opportunities by assessing market landscape, customer needs, and competitive dynamics, including new customer acquisition and expansion of existing accounts

  • Oversee forecasting, reporting, and analysis of sales performance, providing insights to support strategic planning and decisioning

  • Ensure effective delivery of customer-facing sales activities, including presentations, proposals, negotiations, and contract execution

  • Comply with Company and department policies and standards; performs other duties as assigned


People Management

  • Accountable for team staffing and managing direct reports to include development, performance management, goal setting, and other managerial duties

  • Ensures direct reports are aware of and follow ethical business practices and Company’s Code of Conduct to maintain a supportive and productive working environment.


Minimum Requirements

  • Bachelor's Degree in Business, Marketing, or related field or equivalent education and/or experience

  • 10 years of progressive experience in software sales, inside sales, or related commercial roles

  • 5 years of leadership or people management experience


Preferred Requirements

  • Experience leading sales teams selling SaaS or commercial software solutions

  • Experience with subscription-based or recurring revenue models

  • Experience working in cross-functional go-to-market environments


Skills and Abilities

  • Excellent verbal and written communication skills, including persuasive and executive-level communication

  • Strong leadership and team development skills, with the ability to coach, mentor, and drive performance through others

  • Ability to build collaborative relationships with internal and external stakeholders

  • Ability to influence stakeholders and drive alignment across cross-functional teams

  • Data-driven decision-making skills, including forecasting, pipeline management, and performance analysis

  • Ability to develop and execute sales strategies that align to business objectives and market opportunities

  • Strong strategic thinking and problem-solving skills, with the ability to translate insights into actionable plans

  • Creativity and originality in developing sales strategies and solutions

Physical and Cognitive Demands

  • Communicate/Hearing Frequently

  • Communicate/Talking Frequently

  • Learn New Tasks or Concepts Frequently

  • Make Timely Decisions in the Context of a Workflow Frequently

  • Complete Tasks Independently Constantly

  • Maintain Focus Constantly

  • Remember Processes & Procedures Constantly

  • Stationary Position (Seated) Constantly

  • Vision Constantly


Travel Requirements: This position requires traveling to customer locations and providing services and support to customers up to 50%.


The potential compensation range for this role is below. The final offer amount would be based on various factors such as candidate location (geographical labor market), experience, and skills. $139,200.00 - $174,000.00

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