Marketing Manager IIIPrimary Location Minneapolis-St. Paul-Bloomington, Minnesota Additional Location(s) Alachua, Florida; Charlotte, North Carolina; Devens, Massachusetts; Houston, Texas; Kansas City, Kansas; Phoenix, Arizona; Waukesha, Wisconsin Job ID R106017 Apply
As a Marketing Manager, you will be responsible for the planning, copywriting, and execution of integrated marketing programs from start to finish. The Marketing Manager develops marketing programs that build brand awareness, attract new customers, drive growth of existing customers, and foster customer retention through an engaging buyer journey while ensuring alignment to Patterson business objectives. With a deep understanding of customer needs and pain points, this role develops push and pull integrated marketing campaigns leveraging digital and direct channels that are creatively developed in collaboration with graphic designers.
To perform this job successfully, an employee must be able to perform each essential function satisfactorily, with or without reasonable accommodation. To request a reasonable accommodation, notify Human Resources or the manager who oversees the position.
Plan, develop (including copywrite) and execute annual and quarterly marketing plans to promote the assigned segment/category
Work closely with the Sales Manager to identify targeted product growth opportunities
Develop relevant messaging and offers to engage these target segments to purchase
Work with Multimedia Design Specialist to develop engaging optimized web content to support the customer journey and deliver qualified leads
Assist with process improvement projects to streamline current approaches
Understand target customer pain points and what is valued through voice of customer research
Stay current on market trends, best practices and the competitive landscape, adapting strategies to changing business conditions
Attend external networking/ learning events to ensure awareness of marketing advancements
Manage and develop direct reports
Perform other Marketing Manager duties as assigned
Bachelor’s Degree in Marketing, Communications or related field
At least 5 years of Marketing/Communications experience required
Understanding of digital and direct marketing tactics (SEO/SEM, email, direct mail)
Proven ability to develop and execute an annual integrated marketing campaign calendar
Experience meeting project deadlines and achieve KPI goals while delivering positive ROI
Appreciation for and understanding of various marketing technologies e.g. marketing automation
Strong communication skills, both verbal and written
Confident, outgoing, detail-oriented self-starter
Curious with a drive to achieve results and develop /sharpen marketing skills
Team player who can function independently and thrives in team collaboration
Ability to prioritize multiple deadlines
Ability to adapt quickly to shifting priorities
Excellent organization and project management skills
Operating a computer or other office devices for the majority of the workday
May occasionally need to move packages up to 10 pounds such as office supplies or equipment
Must be able to communicate with others in person, over the phone, and in writing
Must be able to understand and effectively exchange accurate information with others such as coworkers, customers and vendors
Must be able to read and interpret various electronic and written documents
This position may require occasional travel.
Training and Development
Diversity and Inclusion
Why join Patterson?
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Patterson isn’t just a place to work, it’s a partner that cares about your success.
We’re excited that you’re interested in joining Patterson Companies. We offer a wide range of opportunities, and the hiring process may vary based on position. Learn how to submit a job application, and the typical evaluation processes used at Patterson, click here(This link opens a PDF file).
At Patterson Companies, we measure success by the strength of our relationships with our clients, customers and employees. From working with our partners to bring innovation solutions and provide best-in-class experience to our customers, to supporting employee volunteerism large and small, we’re committed to building strong connections to support the communities we live and work in. Learn more about our corporate responsibility, click here.
Be a part of a great organization with a special mission: to be the market leading dental and animal health company supplying technology, marketing, support and logistics to maximize customer success. We connect expertise to inspired ideas, products and services and create a relevant, memorable difference in the lives of our clients, customers and employees. To learn more about our Mission and Values click here.