Product Marketing Manager

The Product Marketing Manager is responsible for driving the commercial success of Patterson Brand products post-launch. This role focuses on developing and executing marketing strategies, campaigns, and programs to increase product adoption, revenue, profitably, and market share. The ideal candidate will act as the voice of the customer, collaborate with cross-functional teams, and ensure alignment between marketing, sales, and portfolio management.


Essential Functions

• Develop and implement annual downstream marketing plans to support revenue growth and product adoption.
• Create compelling value propositions, messaging, and positioning for Patterson Brand products.
• Develops and manages KPI's for success, robust profitable pipeline, increased customer mix, and market penetration.
• Work with Customer Marketing to design and execute promotional campaigns, digital marketing initiatives, and brand awareness.
• Partner with digital and e-commerce teams to optimize online presence
• Provide training and resources to the sales team to ensure effective product positioning
• Develop sales collateral, presentations, and competitive comparison tools
• Serve as the voice of the customer by conducting market research and gathering feedback from customers.
  Monitor competitive landscape and identify opportunities for differentiation.
• Manage post-launch activities, including pricing strategies, promotional programs, and product performance analysis.
• Collaborate with other product managers, Marketing, Sales, Portfolio Management, and Operations to ensure successful execution of product roadmaps and marketing initiatives
• Comply with Company and department policies and standards; performs other duties as assigned

Additional Responsibilities

• In addition to the essential functions listed above, the incumbent may perform the following additional functions

Minimum Requirements

• Bachelor's Degree in Marketing, Business or related field
• 5 years in product marketing or product management

Preferred Requirements

• 1 year experience in dental, medical device, or healthcare industries

Skills and Abilities

• Strong understanding of downstream marketing and commercialization strategies.
  Excellent communication, presentation, and project management skills.
• Exceptional analytical skills to synthesize complex data from multiple sources into actionable insights that drive informed decisions and measurable outcomes
• Ability to approach portfolio development from a creative, strategic, commercial, and analytical perspective
• Experience with CRM and digital marketing platforms.

Physical and Cognitive Demands

• Communicate/Hearing Frequently
• Communicate/Talking Frequently
• Learn New Tasks or Concepts Frequently
• Make Timely Decisions in the Context of a Workflow Frequently
• Complete Tasks Independently Constantly
• Maintain Focus Constantly
• Remember Processes & Procedures Constantly
• Stationary Position (Seated) Constantly
• Vision Constantly

Travel Requirements

• Occasional Travel up to 20%

This person must be within 50 miles of Mendota Heights. This is a hybrid position - 2 days in the office.

The potential compensation range for this role is below. The final offer amount would be based on various factors such as candidate location (geographical labor market), experience, and skills. $94,100.00 - $117,700.00