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Sr. Director, eCommerce

Primary Location Minneapolis-St. Paul-Bloomington, Minnesota Job ID R111209 Apply

The Senior Director, eCommerce leads the strategy, development, and optimization of the organization's e-commerce products and platforms to drive digital revenue growth and elevate customer experience. This role oversees multi-year product roadmaps, cross functional delivery, and platform performance, ensuring e-commerce capabilities align with enterprise strategy and deliver measurable business outcomes.

Essential Functions

  • Develop and execute company e-commerce product strategy, defining a multi-year roadmap that improves customer experience and drives digital revenue
  • Optimize online customer experience, ensuring the site is intuitive, responsive, visually compelling, and designed to maximize conversion and repeat sales
  • Manage e-commerce performance and profitability, establishing KPIs, analyzing results, and guiding decisions on pricing, promotions, merchandising, and digital marketing investments
  • Partner with senior leadership and cross business teams to align e-commerce initiatives with enterprise strategy and support new digital product and service opportunities
  • Oversee vendor and technology partnerships, ensuring platforms and applications support marketing, operational efficiency, and long-term scalability
  • Remove organizational barriers and accelerate decision making, ensuring teams have clarity, resources, and support to deliver high impact digital outcomes
  • Comply with Company and department policies and standards; performs other duties as assigned


People Management

  • Accountable for team staffing and managing direct reports to include development, performance management, goal setting, and other managerial duties
  • Ensures direct reports are aware of and follow ethical business practices and Company’s Code of Conduct to maintain a supportive and productive working environment.


Minimum Requirements

  • Bachelor's Degree in Business, Marketing, Information Systems, Computer Science, or related field or equivalent education and/or experience
  • 12 years experience in e-commerce, digital product management, or digital marketing, including leadership of cross functional teams
  • 6 years leadership or people management experience


Preferred Requirements

  • Experience leading large scale e commerce product organizations
  • Experience in agile product development and enterprise platform integration


Skills and Abilities

  • Expert knowledge of e commerce platforms, digital marketing technologies, and online merchandising strategies
  • Strong product management and agile leadership skills, with the ability to define vision, prioritize roadmaps, and guide teams through complex delivery cycles
  • Advanced analytical and financial acumen, including KPI development, forecasting, and P&L management for digital businesses
  • Exceptional leadership capability, including developing leaders, managing organizational change, and fostering a high performance, customer centric culture
  • Deep understanding of user experience design, including navigation, content strategy, product presentation, and mobile responsiveness
  • Ability to influence and collaborate across executive, technical, and commercial teams
  • Strong vendor and stakeholder management skills
  • Excellent communication skills, with the ability to translate technical concepts into clear business language


Physical and Cognitive Demands

  • Communicate/Hearing Frequently
  • Communicate/Talking Frequently
  • Learn New Tasks or Concepts Frequently
  • Make Timely Decisions in the Context of a Workflow Frequently
  • Complete Tasks Independently Constantly
  • Maintain Focus Constantly
  • Remember Processes & Procedures Constantly
  • Stationary Position (Seated) Constantly
  • Vision Constantly
  • Hand/Eye Coordination Occasionally
  • Bend Rarely
  • Complete Tasks in a Noisy Environment Rarely
  • Feeling/Grasping/Handling Rarely
  • Move/Traverse Rarely
  • Repetitive Motions Rarely


Working Environment

  • Hazards Occasionally

Environmental Conditions

  • Office: This position primarily operates in a professional office environment in which team members occupy desks in assigned areas or at meeting/collaboration spaces within the building. The building's primary work areas consist of desks, chairs, computers, and other office equipment and devices for professional services.
  • Remote: This position primarily completes work from a remote setting, most commonly, a home office. This may be referenced as flexible workplace.


Travel Requirements

  • 10%


The potential compensation range for this role is below. The final offer amount could exceed this range, based on various factors such as candidate location (geographical labor market), experience, and skills. $177,700.00 - $237,033.33

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