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UX Website Content Strategist/Content Designer

Primary Location Minneapolis-St. Paul-Bloomington, Minnesota Job ID R106181 Apply

The UX Website Content Strategist/Content Designer applies and updates existing UX strategies to accommodate changes to the company’s websites and migrations across platforms. The UX Website Content Strategist/Content Designer assesses website content needs, recommends solutions and stewards the content for multiple websites (primarily B2B) across business units.

  • Cultivate strong relationships with UX team members, marketing managers, writers and designers, collaborating to deliver relevant content to the intended audience in the right way, in the right place, at the right time. Relationship building especially with the marketing teams is essential.

  • Drive, advocate and embody a customer-centric perspective

  • Align deliverables with the established UX strategy across websites

  • Collaborate with UX team members, marketing managers, writer and designers to produce deliverables at a project level:

  • Identify the content demands for website projects

  • Determine where on the website and on the page the proposed content should go, watching for cross-linking opportunities

  • Select the CMS design patterns that will present the content in the most engaging way

  • Prepare content documents, based on text from writers and images from the designers, that provide clear instructions for the CMS content author

  • Review images from designers to ensure they are sized properly and align with the UX strategy

  • Write meta data and alt tags to optimize pages for search engines

  • Review built content for errors and document corrections that are needed

Additional functions

In addition to the essential functions listed above, the incumbent may perform the following additional functions.

  • Conduct research using Conductor to identify opportunities for optimizing content for search engines, to write meta data and alt tags, and to establish the URL

  • Collaborate with the analytics team and review G4 and Full Story data to identify opportunities to increase user engagement with the content and increase conversions

  • Organize and manage migrations of websites from one platform to another

  • Conduct content audits and content-focused usability audits

  • Write UX-related e-commerce content such as tip tools and instructions

  • Communicate a common understanding of content responsibilities and expectations across people and teams

  • Identify and escalate deliverables/issues to the UX manager

  • Bring contemporary thinking, techniques and style to auditing, analyzing and articulating the delta between current state and ideal state

  • Some content authoring within the CMS may be necessary

Required Qualifications

  • 5+ years of UX content strategy/design or similar role preferably in the B2B space

  • Fluency in digital content best practices: you know how to work with a CMS and how to structure content so it can be easily consumed and understood. You have a sophisticated understanding of contemporary web writing, on-page SEO and content design techniques, and you feel comfortable sharing your expertise with colleagues.

  • Solid understanding of keyword research for SEO and beyond

  • Comfort balancing the priorities of marketing managers with users’ needs

  • Clear understanding of information architecture: You are comfortable developing and documenting information architecture recommendations for websites,

  • of sites and individual pages.

  • Exceptional attention to detail

  • Ability to work independently (mostly remotely) and adapt to changing project needs

Preferred Qualifications

  • Strong organizing skills

  • Solid problem-solving skills

  • Excellent written and verbal communication skills


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  • Information Technology Group, Minneapolis-St. Paul-Bloomington, Minnesota, United StatesRemove

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