VP Patterson Own Brands

The Vice President of Patterson Own Brand drives the vision and strategy for Patterson’s private label business in both existing and new categories. This role sets the vision and strategic direction to lead innovation in our own brand product strategies.  The role will be responsible for driving new product development, negotiations with contract manufacturers, operational and sourcing functions and P&L management .  This position is responsible to develop and implement the strategy, portfolio and growth of the Own Brand product lines, leveraging the buying power across all of Patterson Companies. Other duties include the growth and maintenance aspects of the Own Brand products, determine the viability of new products, and bring to market those that offer improvements for Patterson and it’s customers.

Essential Functions

To perform this job successfully, an employee must be able to perform each essential function satisfactorily, with or without reasonable accommodation. To request a reasonable accommodation, notify Human Resources or the manager who oversees the position.

• Prepare and execute an annual business plan for Patterson Own Brands

• Comparatively review current house brand offerings making determinations to expand, maintain or reduce product offerings based upon market needs, dynamics and opportunities to better support the North America market .

• Develop short and long-term strategies for achieving business goals and business objectives.

• Responsible for developing and maintaining relationships with company-approved Own Brands vendors

• Establish vendor evaluation process, selection, implementation and retention for Own Brands.

• Conduct business reviews with new and existing vendors informing them of their responsibilities and obligations

• Partner with business marketing teams to support preparation of marketing materials for go to market strategies

• Analyzing current vendor product’s and services’ cost structures to develop short- and long-range plans to improve sourcing costs and vendor performance

• Build relationships and meet with current Own Brands providers to assess their products, services, negotiate pricing, and communicate any product or service-related concerns

• Identify and research new vendors to determine which offer the best pricing and product

• Effective P&L management that enables the organization to achieve financial objectives.

• Design scorecards and metrics to measure performance

• Provide recommendations of opportunities within the various market segments.

• Maintain current knowledge of industry trends and current market practices, as well as Company products and services, operations, and systems to support business development opportunities.

• Ensure that all products and programs are delivered effectively to the respective business segments.

• Grow the Patterson Own Brand line annually in advance of expected market growth while simultaneously increasing overall margins in advance of the brand growth.

• Lead Own Brand marketing functions and build interaction model to ensure clarity of roles, responsibilities, and overall decision-rights.

• Lead cross-functional definition of Own Brand marketing processes, and build the tools, templates, and governance structures to ensure alignment and efficiencies for all marketing teams

• Collaborate with business marketing teams to support field marketing events and go to market strategies

• Strong knowledge of the competitive landscape and future trends within product, packaging and manufacturing to drive Own Brands forward

• Other duties as assigned.

People Management

• Encourage the growth of all direct and indirect reports through skill development and goal setting.

• Hold direct reports accountable for meeting performance standards and departmental performance goals.

• Mentor staff, measure performance, and complete regular performance reviews.

• Resolve employee issues in an effective and consistent manner.

Required Qualifications

• Bachelor’s degree in Marketing or related field.

• 20+ years in product portfolio management, vendor relations and negotiations, marketing, and sales

• 10+ years leading a team:

  • Results oriented leader who can translate strategy into strong execution

  • Demonstrated ability to transform culture and successfully lead change

  • Effective as a member of the wider team through partnership, collaboration and influencing across businesses

  • Strong written and verbal communication skills

  • Demonstrated ability to make strong hiring decisions and retain top talent

• Demonstrated track record of building new organizational capabilities

• Excellent oral and written communications skills

• Ability to influence indirectly, up and down the organization

• Self-starter

Preferred Qualifications

• Master’s degree

• Experience working in B2B with a field-based sales organization

Travel: This position will have required travel up to 50% of the time.

The potential compensation range for this role is below. The final offer amount would be based on various factors such as candidate location (geographical labor market), experience, and skills. $190,100.00 - $249,200.00