Equipment Specialist & CAD-CAM hybrid
Primary LocationWinnipeg, Canada Job ID R110227 ApplyJob Summary
The Equipment Specialist & CAD-CAM Hybrid is responsible for promoting and generating sales of dental capital equipment products and services by regularly contacting dental offices within a defined territory. He/she will work closely with other sales professionals to identify, qualify, and close equipment sales as a specialist in CAD-CAM sales. He/she will also coordinate the installation of equipment as well as initiate
Essentials Functions
Generate sales:
Responsible for driving profitable sales growth, across multiple equipment categories.
Develops relationships with Doctors and key practice staff.
Execute effective cold call strategies to acquire new accounts.
Generates referrals from current customers and manufacturers’ representatives.
Plans, coordinates, and schedules events such as technical demonstrations and co-travels.
Sales planning:
Prepares for sales visits ahead of the meeting; develops general and client-specific sales strategies.
Develops short and long term business goals.
Actively seeks information regarding Patterson products and services, competitive intelligence and industry information.
Analyzes customer’s business for needs and selling opportunities.
Equipment and technology sales:
Coordinates with other Patterson sales professionals to demonstrate and sell equipment and technology.
Proactively seeks opportunities to discuss equipment and technology solutions based on specific customer needs and emerging trends in the dental industry.
Clearly explains benefits and features of equipment and technology solutions specific to the interests and needs of the customer.
Communicates financial benefits of equipment purchases such as return on investment and tax advantages.
Customer relations:
Provides post sale support to customers.
Demonstrate proper use of products or equipment.
Responds to customer queries, answers questions and solves problems in a timely fashion.
Holds client relationship meetings to monitor satisfaction levels with Patterson’s service and support and illustrates all of the value-added services provided.
Accurately enter customer orders in to order entry system for prompt delivery.
Review and complete accurate sales records and reporting tools for all sales activity.
Documents all customer interactions and potential sales opportunities.
Job qualifications
Bachelor's degree in any related field and 3 to 5 years' of business to business outside sales experience or equivalent combination of education and experience is preferred.
A strong initiative with exceptional customer service, planning and organization skills.
Effective interpersonal and communication skills with the ability to present and negotiate are required.
Previous success attaining and exceeding sales goals is a plus.
General computer proficiency including knowledge of MS Office is required.
Possess a valid driver's license.
3+ years of dental industry experience preferred.
Excellent oral and written communication skills in English.
New opportunities
- Service Technician Tampa, Florida
- Equipment Specialist - Dental Louisville, Kentucky
- Pricing Specialist Loveland, Colorado, Devens, Massachusetts, Lancaster, Pennsylvania, Ocala, Florida, Roanoke, Texas
- General Manager Boothwyn, Pennsylvania
- Territory Manager Longview, Texas, Texarkana, Texas, Tyler, Texas
Join our community
Join our network for company updates and future employment opportunities.
Connect with us!
Training and Development
Diversity and Inclusion
Community Giving
Benefits
Why join Patterson?
Jump in and see what it’s like to be a part of our team.
Patterson isn’t just a place to work, it’s a partner that cares about your success.
Getting Hired
We’re excited that you’re interested in joining Patterson Companies. We offer a wide range of opportunities, and the hiring process may vary based on position. Learn how to submit a job application, and the typical evaluation processes used at Patterson, click here(This link opens a PDF file).
Corporate Responsibility
At Patterson Companies, we measure success by the strength of our relationships with our clients, customers and employees. From working with our partners to bring innovation solutions and provide best-in-class experience to our customers, to supporting employee volunteerism large and small, we’re committed to building strong connections to support the communities we live and work in. Learn more about our corporate responsibility, click here.
Our Mission
Be a part of a great organization with a special mission: to be the market leading dental and animal health company supplying technology, marketing, support and logistics to maximize customer success. We connect expertise to inspired ideas, products and services and create a relevant, memorable difference in the lives of our clients, customers and employees. To learn more about our Mission and Values click here.

