Demand Generation Manager

Patterson Dental is seeking a Demand Generation Manager to join our Customer Marketing team. In this role you will be responsible for generating a robust pipeline of marketing qualified leads for the commercial software business. You will plan, develop and execute impactful, customer-centric, fully-integrated marketing programs, campaigns and initiatives leveraging paid, earned, and owned media channels including events.

The role will utilize analytics and performance data to optimize campaigns and web experiences for increasingly greater outcomes. You will work with product management, product design, inside sales, creative and channel teams to align and execute your work. You will need to blend a deep understanding of digital marketing strategies and techniques, marketing analytics, and strong execution skills. This is a newly created role that will have significant influence in driving Patterson’s software growth.

Essential Duties and Responsibilities

• Develop a deep understanding of the customer, products, buyer’s journey and associated personas
• Develop a cohesive, integrated marketing strategy that engages the customer during their journey, educating them on the value of Patterson Revolve software solutions
• Develop, maintain, and execute a quarterly demand generation calendar
• Work with 3rd party agency to build SEO/SEM optimization and PPC strategy
• Develop a marketing strategy to mitigate churn and drive expansions, upsells, and customer happiness
• Investigate and test new demand generation tactics, technology, and processes to drive greater effectiveness and efficiency
• Build a strategy and plan to promote and engage new customers at key tradeshow events
• Design and manage the lead flow process for all campaigns
• Identify optimization opportunities, implement testing, and adjust programs to maximize value
• Measure, analyze, and report campaign performance against a set of KPIs
• As campaigns launch, study lead progression and account journeys to develop keen insight on the customer’s evaluation and buying process

Qualifications

• Bachelor’s degree in Business, Marketing or a related area of study
• 5 -7 years of experience in B2B customer marketing
• Experience in commercial software marketing/demand generation, a plus
• Proven success driving end-to-end demand generation campaigns
• Excellent written and verbal communication skills
• Basic knowledge of Google Analytics, PPC, SEO, Meta tagging etc
• Creative thinker with willingness to proactively and constantly look for and try new ideas
• Comfortable navigating ambiguity and delivering results in a rapid-growth environment
• Proficiency with excel and PowerPoint presentations
• Financial and budget management savviness

The potential compensation range for this role is below. The final offer amount would be based on various factors such as candidate location (geographical labor market), experience, and skills. $106,400.00 - $133,000.00