The Director of Commercial Marketing plays a pivotal role in aligning marketing strategies with sales and execution – serving as the essential link between business priorities and revenue outcomes. This role is responsible to lead a team who will build and optimize channel-specific strategies, programs, campaigns, and enablement tools that acquire, grow and retain customers while  strengthening Patterson’s position as the destination partner.

Partnerships with sales, category management, pricing, content and digital marketing teams will be imperative to design and deliver programs that are insight-driven, results-oriented, and aligned with Patterson’s overall growth strategy.

Strategic Channel & Program Leadership

• Architect and execute multi-year channel marketing strategies and value-added programs (e.g., private label, equipment, field service) for key segments that align with corporate growth objectives and customer segmentation insights.

Campaign Development & Execution

• Lead omnichannel marketing campaigns linked to commercial strategies across merchandise, software, and services, ensuring alignment between digital, content, and field teams to deliver tailored customer experiences.

Forecasting & Performance Analytics

• Oversee enterprise-level forecasting models and governance frameworks to track channel performance, conversion, margin, and ROI using predictive analytics and market trends.

Sales Enablement & Field Support

• Design enablement strategies and collaborate with Sales leadership to remove adoption barriers, accelerate deal velocity, and support field effectiveness.

Customer & Market Insights

• Conduct market research, analyze internal and syndicated data, and monitor trends to inform strategy, identify opportunities, and guide product positioning.

Brand Awareness & Event Strategy

• Drive brand visibility through press releases, promotional materials, and event tactics that generate leads and elevate Patterson’s presence at tradeshows and industry forums.

Budget & Financial Stewardship

• Own the marketing P&L, prepare and manage commercial  budgets, track expenditures, and initiate corrective actions to meet financial objectives.

Cross-Functional Collaboration

• Serve as a strategic liaison across Marketing, Product, Pricing, Digital, and Operations teams to ensure cohesive go-to-market execution and customer-centric experiences.

Leadership & Innovation

• Foster a high-performance culture, establish departmental KPIs, and embed test-and-learn methodologies to continuously optimize marketing impact and team productivity.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

• 10+ years of experience in B2B marketing, product marketing, channel marketing, or commercial marketing —industry strongly preferred.

Preferred Skills

• Related Industry experience

KSA’s

• Proven track record of building and executing go-to-market campaigns that drive measurable revenue growth.

• Proven experience in financial forecasting, pipeline management, and P&L accountability.

• Demonstrated ability to collaborate effectively with field sales teams to achieve revenue goals.

• Strong understanding of sales enablement, field marketing, and channel dynamics.

• Excellent communication, project management, and stakeholder engagement skills.

• Data-driven mindset with ability to translate insights into actionable plans.

• Comfortable working in a matrixed organization and managing multiple priorities simultaneously.

• Strong knowledge of healthcare distribution

The potential compensation range for this role is below. The final offer amount would be based on various factors such as candidate location (geographical labor market), experience, and skills. $135,800.00 - $169,800.00