Senior Commercial Marketing Manager

The Senior Commercial Marketing Manager is responsible for developing and executing marketing strategies to acquire, retain, and grow dental segment customers. This role will build and optimize channel-specific programs, campaigns, and enablement tools that drive revenue growth and strengthen Patterson's position as the destination partner.

Essential Functions

• Develop and own the annual marketing plan for the appropriate customer segment, including growth targets, program calendar, and performance metrics.
• Partner with Insights and Analytics to segment private practices by procedure type, buying behavior, and growth potential to inform targeted strategies.
• Ensure alignment with the overall Patterson five-year strategic plan, focusing on gross margin growth and customer retention.
• Track and analyze channel performance metrics (conversion rates, revenue and margin contribution, ROI).
• Provide accurate monthly and quarterly forecasts for channel-driven revenue
• Lead development of integrated, field-aligned marketing campaigns that promote merchandise, equipment, software, and value-added services (Navigate, eServices, Tech Services).
• Manage channel marketing budget and optimize spend across tactics to maximize ROI.
• Collaborate with digital and content marketing teams to create collateral, webinars, and email/social campaigns tailored to private practice audiences.
• Build sales playbooks, pitch decks, and tools that help articulate Patterson’s value proposition and close business.
• Partner with sales leadership to identify gaps in field adoption and create targeted enablement programs.
• Work closely with field sales teams to align marketing programs with sales objectives and ensure seamless execution.
• Support key industry events, trade shows, and regional training sessions to engage private practice customers.
• Establish KPIs for campaigns and programs, tracking results and sharing insights with stakeholders.
• Continuously test, learn, and optimize to improve conversion rates, share of wallet, and retention.
• Partner with Category Management and Pricing teams to support new product launches and strategic pricing initiatives (including PriceOne AI rollout).
• Work with Customer Experience, Digital, and Operations teams to ensure seamless customer journeys and consistent brand experience.
• Comply with Company and department policies and standards; performs other duties as assigned

Minimum Requirements

• Bachelor's Degree in Marketing, business or related field
• 7 years in B2B marketing, product marketing, channel marketing, or commercial marketing

Preferred Requirements

• Master of Business Administration (MBA)
• Healthcare or dental industry strongly preferred

Skills and Abilities

• Proven track record of building and executing go-to-market campaigns that drive measurable revenue growth.
• Proven experience in financial forecasting, pipeline management, and P&L accountability.
• Demonstrated ability to collaborate effectively with field sales teams to achieve revenue goals.
• Strong understanding of sales enablement, field marketing, and channel dynamics.
• Excellent communication, project management, and stakeholder engagement skills.
• Data-driven mindset with ability to translate insights into actionable plans.
• Comfortable working in a matrixed organization and managing multiple priorities simultaneously.
• Strong knowledge of healthcare distribution

Physical and Cognitive Demands

• Communicate/Hearing Frequently
• Communicate/Talking Frequently
• Learn New Tasks or Concepts Frequently
• Make Timely Decisions in the Context of a Workflow Frequently
• Complete Tasks Independently Constantly
• Maintain Focus Constantly
• Remember Processes & Procedures Constantly
• Stationary Position (Seated) Constantly
• Vision Constantly

Travel Requirements

• This position requires occasional traveling up to 20%

The potential compensation range for this role is below. The final offer amount would be based on various factors such as candidate location (geographical labor market), experience, and skills. $106,400.00 - $133,000.00