Senior Web Analyst

Are you ready to play a central role propelling a rapidly evolving healthcare company to new heights? As Web Analyst you'll be at the heart of a small, dynamic team, accelerating the technical, operational and strategic evolution of enterprise ecommerce and marketing. You'll collaborate closely with both technical and business stakeholders to help harness the full potential of platforms, delivering insightful analysis, dashboards, and dynamic reports. Join an impactful team where your contributions will drive meaningful change.

The Senior Web Analyst is responsible for the technical and operational evaluation of enterprise ecommerce and marketing. This role collaborates with technical and business stakeholders to evaluate platforms, conduct analysis, and create dashboards and reports.

Essential Functions

• Configure and manage web-analytics platforms to understand visitor behavior, identify opportunities, and improve conversions and revenue; includes ongoing platform configuration, tagging operations, and platform/tool integrations.
• Develop scalable methods for data extraction, analysis, and visualization to automate processes and drive insights
• Partner with Digital Product Managers, IT, and business teams to optimize content, ecommerce, and digital service engagement
• Oversee analytics requests, prioritization, communication, documentation, and project management
• Communicate actionable insights to digital product teams, IT, and business stakeholders though both formal and informal modalities
• Contribute to a growing knowledge base of insights, best practices, and evergreen processes by informing and cross-training teams on analytics tools and self-service approaches
• Enable stakeholders to better leverage analytics tools and insights for sales, service, and business development growth
• Comply with Company and department policies and standards; performs other duties as assigned

Minimum Requirements

• Bachelor's Degree or equivalent years of experience
• 5 years experience in a web analytics analysis role utilizing Google Analytics suite, including use of Looker / Data Studio.
• 2 years experience working with a tag management system in an operational capacity; Google Tag Manager preferred
• Experience with front-end web development (HTML5, JavaScript) and web content management systems in regard to analytics tagging.

Preferred Requirements

• Experience in B2B ecommerce
• Experience with SEM and SEO platforms, including GoogleAds
• Experience with data analysis and visualization platforms, including Google BigQuery, PowerBI, and AI-assisted analysis
• AI-assisted data analysis and visualization.

Physical and Cognitive Demands

• Communicate/Hearing Frequently
• Communicate/Talking Frequently
• Learn New Tasks or Concepts Frequently
• Make Timely Decisions in the Context of a Workflow Frequently
• Complete Tasks Independently Constantly
• Maintain Focus Constantly
• Remember Processes & Procedures Constantly
• Stationary Position (Seated) Constantly
• Vision Constantly
• Hand/Eye Coordination Occasionally

The potential compensation range for this role is below. The final offer amount would be based on various factors such as candidate location (geographical labor market), experience, and skills. $83,400.00 - $104,200.00